traditional marketing About Marketing: Marketing Strategy vs. Marketing Plan – What’s the Difference?

Laura Lake has over 13 years of online and traditional marketing experience. Marketing is not her job or career, it’s her passion. She is the Vice President of Interactive and Client Services for Entrepreneur Advertising Group a Kansas City advertising agency that specializes in marketing solutions for entrepreneurs and small businesses. EAG helps companies in the development of their marketing strategy and plans, brand identity, social media strategy, public relations, internet marketing, search engine marketing and more.

You can also read more about Laura’s current and past work on her Google Profile: Laura Lake.
Experience:
Laura got her marketing chops the old fashioned way: She earned them. Through years of experience in the marketing industry, Laura has helped thousands of business owners and marketing professionals with her down-to-earth writing, consulting, and lectures. Her fresh perspective allows even small companies to benefit from marketing power without spending thousands of dollars.

Laura knows that a clearly articulated and widely embraced marketing vision and well thought out strategy usually makes the difference between companies that succeed and those that fail. Effective marketing raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability.

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Asking for a Referral is Easy with a Reward Marketing Program
By Laura Lake, About.com Guide November 20, 2011
My BioHeadlinesForumRSS

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We’ve seen some changes in the marketing industry in the last decade. We no longer tell consumers what to buy with our marketing efforts, we advise them. Potential customers are more inclined to listen and ask the advice of their peers when it comes to determining their choice of not only what to buy, but where to buy.

In recent years with the advancement of social media marketing, word-of-mouth has become even more important, because your customers don’t just tell a few people about a positive or bad experience, they often tell thousands if not millions.

This year is coming to a close and it’s a good time to review your own reward marketing program. Are you rewarding customers for telling others about you?

Referrals are the most powerful form of marketing that you can use and it’s also the least expensive. Your referrals have more of an impact than any other marketing strategy or advertisement.

Business Courses Abroad
World Class Institutions & Courses, New Zealand is THE Place to Study.
LearnMoreStressLess.com
We’ve seen some changes in the marketing industry in the last decade. We no longer tell consumers what to buy with our marketing efforts, we advise them. Potential customers are more inclined to listen and ask the advice of their peers when it comes to determining their choice of not only what to buy, but where to buy.

In recent years with the advancement of social media marketing, word-of-mouth has become even more important, because your customers don’t just tell a few people about a positive or bad experience, they often tell thousands if not millions.

This year is coming to a close and it’s a good time to review your own reward marketing program. Are you rewarding customers for telling others about you?

Referrals are the most powerful form of marketing that you can use and it’s also the least expensive. Your referrals have more of an impact than any other marketing strategy or advertisement.

What does a referral mean to your business? It’s a warm lead to a sell of your product or service. Don’t dismiss the value of those referrals and be sure to reward those that send them your way – you’ll be glad you did.

Sent from my iPad
Dr. MENDAME EHYA REGIS ERNEST

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One thought on “traditional marketing About Marketing: Marketing Strategy vs. Marketing Plan – What’s the Difference?

  1. If you are looking for the best SMS Marketing and targeted sms marketing to boot, then you should look at the targeted sms campaigns we have been making bank on, short message service marketing at its easiest and finest.

    Its as easy as a squeeze page, and a collector script to grab their telephone numbers from them for future marketing.

    This should rock!

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